Search Engine Optimisation (SEO) is a practice to improve website ranking on Google and other search engine results pages (SERPs). Notably, the principles in SEO often endure changes as Google updates the algorithm to rank sites for a given search. Due to the ever-changing nature of SEO, many believe it’s becoming a thing of the past and that the work required to top Google search is more hassle than it’s worth. But is that strictly true?
